Interview date: 27. September 2013
Paul Dunay loves marketing and has his own unique approach to it. He also has a nose for data and has been looking closely into how data and the customer experience play a role together. This is why he made an ideal interview partner on this CX404 show. Paul is a well known and recognised B2B marketer and is Global VP for Marketing at Maxymiser who specialises in web optimisation and analytics.
Here some of the points covered in the interview:
Having worked across a broad section of companies from startups to large corporations. What have you learned from those large or small in their challenges when approaching the online client/customer?
You recently blogged about 6 Tips for Turning Big Data into Great CX. LINK But data and the subject of Big Data is everywhere today like Social Media was being hyped 4 to 5 years ago. What role might all this data play in improving the customer experience?
Check out this study just done this year and some of the i