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  • 5 years ago
Brand Name Partners and Cruising

Brand Name Partners and Cruising

One of the biggest trends in cruising is partnering with well-known brands in all aspects of onboard life, from entertainment to food & beverage, spas and shops. Featured partners include some of the most well-recognized brands in the world, such as Starbucks, Nickelodeon, Disaronno, the Smurfs, Eataly, Fisher-Price, Segafredo and Dreamworks along with a slew of celebrity chefs and restaurants. Consumers can now cruise knowing they’ll find some of their favorite brands. Not only do brand partnerships offer a special appeal to cruising consumers, they help cruises communicate their identity and quality. This week’s guests will speak to us about the latest trends in cruise ship partnerships and how they are incorporated into the every day cruise experience.