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  • 3 weeks ago
446: Ilise Benun - The Niche Debate

446: Ilise Benun - The Niche Debate

So many creative professionals get frustrated with the idea that they need to have a “niche.” We don’t like to feel like we’re being painted in a corner. It can feel paralyzing. We think to ourselves, “Why do I need to choose just one thing!” Most of us are driven by feeling fulfilled by the creative work that we do. We don’t want to sacrifice it for the sake of the business. So how can we find the direction that will make us successful in our work and then focus on it? The good thing is, you won’t know what your niche is immediately. It takes time to even begin thinking about it.  You can then refine it as you go. The key to a niche is that it does not come from inside (what do I want), it comes from outside (what does the market need). If you’re sensitive and empathetic, you will be able to see where your skills can be most used. It doesn’t have to be just one thing. To dive deeper into the idea of “niche,” I’ve brought on author, speaker and coach Ilise Benun. Ilise is the author of

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