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  • 2 years ago
290: Ken Rutsky- Your Customer’s Story is Your Business

290: Ken Rutsky- Your Customer’s Story is Your Business

How do you ensure your business is really doing the most it can for your customer's needs? Are you taking the right approach? Are you being insightful and innovative? Ken Rutsky joins us to tell exactly how to achieve all these key factors, and more. Ken Rutsky shares his insight on how the value of your business fits into your customer’s story, as well as their own reality. Ken is a marketing consultant that helps his clients tell their stories! He is the author of “Launching to Leading: How B2B Market Leaders Create Flash Mobs, Martial Parades, and Ignite Movements.” THE ANTMAN WARRIOR “Any story should be tellable in four sentences.” -Ken Rutsky  Highlights - Understand the world your customer lives in. What is your customer’s reality? You need customer context to lead your customers to success. If you don’t come in with a point of view, you don’t get to have a conversation very often. STEEP: Social, Technological, Economic, Environmental and Political Build the pain-gain