We talk about giving your ideas away–especially the ones you know you're not going to take the first step on–and we talk about giving your trade secrets away. If you give these things away, you can no longer rest on them as a part of your identity. Which means, you need to keep generating ideas and processes. Become an influencer and an authority because you're generous with your ideas and techniques. Gary Vaynerchuk says, "give, give, give, ask." If you give and give, then eventually you earn the right to ask for something.