Okay, first, this may seem to fly in the face of The War of Art’s recommendation of enveloping yourself in a brand so you can put the pressure on. What we’re talking about here is putting the work into the brand rather than putting the word into the portfolio. If it helps you to get work done by wrapping yourself in your brand, then go for it. If it helps to put the pressure on, then do it. But if your goal is to get a certain level of work, and you think creating a brand will do that, you may be able to buy yourself a spot at the table, but you can earn your way there by doing great work. Your name is not bad. Your work will decide.
Also, we lost count, but we’re pretty sure that the “in this day and age” Pete counter has gone into double digits.
David Stanfield: Google it.
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