Brand can be defined as a leading indicator of culture. So that means that everyone has a personal brand. Let’s move on. What are others saying about you? Because you don’t really control your brand, the public does. Be passionate about your job or your product, but be careful not to make that task or title your identity. A brand will reflect the truth. Identify the things in you (or your team) that no one else can do (or do the way you do it) and THAT is your brand. Know what you do, and know why you do it better than anyone else.
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