Spark = Idea, Flame = Product, Fire = Market. Pete has been listening to a lot of Schoolhouse Rock. The spark is the nugget, the intangible and imaginable idea that no one can point to and say, "cool thing." It's vaporware, it's a dream, it's nothing. But! It can be everything. The warning here is to stay away from protecting sparks. That won't make you warm. It will only make you frustrated. The next step is to turn that spark into a flame; turn that idea into a product. Next time, on Creative Combat.
Call in with your questions/stories: (510) 426-6228