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571: Optimizing the User Experience of Discovering New Podcasts | Dave Newmark

571: Optimizing the User Experience of Discovering New Podcasts | Dave Newmark

About This Episode:Dave Newmark began his career in advertising after graduating from Stanford University. His agency, Newmark Advertising, specialized in radio advertising in his home market of Los Angeles. After focusing on all formats of radio advertising, he discovered the power of endorsement radio advertising, and began to hone his direction in that area to serve his clients. In 1998, Dave and his wife, Patty, also a Stanford grad in psychology, brought radio endorsement advertising national. With the expansion of audio formats in the mid-2000s, the Newmark agency extended its expertise in all areas of audio, including terrestrial and satellite radio, streaming audio and podcasts, for his client roster. In 2016, noticing a “discovery” challenge for podcast listeners, Dave developed an online directory exclusively for podcasts, called PodSearch, launching it in 2017. Dave has been asked to speak at various audio industry conferences about the state of podcasts and its forecast for

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