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  • 3 years ago
014: Flash vs Substance in your brand, and how Courtney McKee bottled the “spirit” of a city

014: Flash vs Substance in your brand, and how Courtney McKee bottled the “spirit” of a city

How to bottle the “spirit” of a city and sell it on the market

Why Courtney calls her and her husband “lucky idiots” when it comes to business

How to incorporate the story of a place in branding your location, website, and product.

Why her brand NEVER says, “hey buy this,” and what she does instead.

Don’t be afraid to admit what you DONT know.

How a small distillery in a small city population 33,000 got picked up by big news media.

On hiring, and how to choose what your employees WILL do, and what you WONT do.

Courtney’s personal story of adopting a child, the overwhelm of motherhood, and how she (sometimes) stays sane.

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