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  • 2 years ago
140: Bryan Kramer, The Art of Shareology

140: Bryan Kramer, The Art of Shareology

Today we join bestselling author and TEDx speaker Bryan Kramer to discuss the power of sharing to drive customer engagement and create lasting human connections. Viral content and the art of Shareology From sharing content to sharing rides, humans are hard-wired for sharing. But before we can share content and ideas customers will want to engage with, we must first understand why people share things in the first place. How does it relate to our brands? How does it relate to our customers’ goals? Bryan Kramer has it down to a science. Bryan gives us some valuable insights from his extensive research into the science of sharing, and how it has changed over the generations. It’s still different for everyone, so beware the tendency to assume all members of a given segment or generation share and interact with content the same way! As humans, Bryan explains, “we want to connect in ways that stands out. We want to be a part of something greater than ourselves.” The best brands strike a great