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  • 2 years ago
128: Christianne Harder, Fan Engagement

128: Christianne Harder, Fan Engagement

Today’s guest discusses the digital fan engagement strategy behind the Copa America Centenario, one of the world’s largest soccer tournaments. Fan engagement in the digital age There’s much more to the modern fan engagement than getting the crowd excited at the stadium. Today, fans are engaging on social media, websites, mobile apps and email lists. Die-hard fans are looking for more information and a deeper connection to the game, while newcomers and guests are just hoping to figure out what it’s all about. Christianne discusses the techniques used for reaching out to all kinds of sports fans via digital channels. Through a carefully-engineered digital strategy, fans are able to engage with other fans, their favorite teams, and even the players themselves. It’s not just about having the information available on the web and mobile devices. It’s about discovering how fans engage differently per channel, and offering experiences on those channels that are unique yet well-connected. Going