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  • 2 years ago
120: Jim Kalbach, Experience Mapping Expert

120: Jim Kalbach, Experience Mapping Expert

Experience mapping expert and author Jim Kalbach shares little-known but powerful secrets to leading and executing a successful mapping project. The holistic approach to experience mapping Thinking of creating a customer journey map, process diagram or strategy map for your organization? These can be invaluable tools for growing your business and improving your customer experience. So how can you create useful maps and visualizations that actually help you understand and optimize your processes and strategies? In this in-depth interview, Jim Kalbach outlines the key benefits of creating visuals versus lengthy reports and boring PowerPoints. It is through this understanding that a successful mapping project is executed. Too often, mapping projects become all about the end product. We just want to finish it! But is a true journey map ever done? The success of any mapping project, as Jim explains, is about the process- not the finished product. It is through this process that successful m