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  • 2 years ago
118: David Williams, Make-A-Wish

118: David Williams, Make-A-Wish

David Williams, CEO of Make-A-Wish®, shares his expertise in delivering incredible experiences to a highly complex customer base in the nonprofit sector and beyond. Who are nonprofit customers, and are they any different? We talk a lot about showing the human side of a brand to create an experience that customers connect with on an emotional level. To help accomplish this, many corporations are looking to nonprofit partners to help promote their brand and build anticipation. Make-A-Wish® is one of the most successful nonprofit organizations of our time, both in accomplishing their goals and creating outstanding cause marketing initiatives. Why do so many companies choose Make-A-Wish® for their cause marketing campaigns? CEO David Williams shares the story behind this hugely popular organization. Unlike most companies, nonprofits have a complex multidimensional customer base. It’s not easy to keep the many moving parts behind corporate sponsorships working in harmony while delivering ou