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The Power of Play - Lessons from the Toy Story Industry

The Power of Play - Lessons from the Toy Story Industry

Thom Singer had the honor of being the master of ceremonies and a speaker at the ASTRA Marketplace & Academy 2017 in Philadelphia, PA. ASTRA is the American Specialty Toy Retailing Association, and annually the largest gathering of toy store owners and manufacturers. Wow, what a great event. Almost every community has a local toy store, and many of the entrepreneurs who run these businesses are continuing to thrive in a changing business environment. In this episode Thom interviews toy store owners, and the manufacturers of the products they sell for an informative podcast on what lessons all entrepreneurs can learn from the toy industry. Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representations of the specialty toy industry. ASTRA is a dedicated community of professionals committed to providing children with healthy, quality

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