Zal Dastur is the co-founder of Lucep, a sales acceleration tool that helps companies increase their lead conversion rate and boosts revenues by providing faster access to interested leads. Lucep's customers include companies such as Starwood Hotels, Jaguar Land Rover and Citibank. The company was founded in 2014 and is based in Singapore. The co-founders actually worked together on a previous startup which failed. But they learned some valuable lessons from that experience and when the time was right, they decided to launch their second startup together. There are some great lessons here which this co-founder learned the hard way, so hopefully you wont have to make some of those same mistakes.