Robi Ganguly is the co-founder and CEO of Apptentive, a SaaS platform that provides tools for mobile app makers to engage with customers for positive ratings, feedback and customer research. Apptentives customers include UrbanSpoon, Overstock and RealNetworks. The company was founded in 2011 and to date has raised $6.5M in funding.
In this episode we talk about:
How frustration with the app store led to an idea for a new SaaS product
How the co-founders waited another 2 years before launching the business
The tactics the co-founders used to try and acquire new customers
How it took them about a year to get their first 2 paying customers
The moment of insight that helped them get to over $100,000 a month in revenue