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  • 3 years ago
066: How a Blog Post Led to Zappos's CEO Investing in This Startup - with Walter Chen

066: How a Blog Post Led to Zappos's CEO Investing in This Startup - with Walter Chen

Walter Chen is the co-founder and CEO of IDoneThis, an email-based productivity tool that allows people to track their productivity with a daily email reminder. You reply to an evening email reminder with what you did that day. The next day, you get a digest with what everyone on the team got done. The company was founded in 2011 and its investors include folks such as the CEOs of Zappos, Shopify & Wistia. Walter is a software engineer and former big law firm lawyer.
In this episode we talk about:

How a blog post Walter wrote got the attention of Tony Hsieh (CEO of Zappos)
And how that led to them hanging out with the Zappos leadership & having Tony become an investor
How Walter writes shareable posts even when he's not a subject matter expert
A counter-intuitive approach to content marketing he learned from Buffer's founders

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