Katherine Sears is the co-founder and chief marketing officer of Booktrope, a web platform that allows authors, editors, marketers and designers to form a team and work together to create and market a new book. The company is based in Seattle and was founded in 2011. In this episode, we talk about: * How Booktrope turned a simple idea into a new innovative category in book publishing. * How the business launched and operated for 1.5 years with no software product. * Going through Y-Combinator & the experiences/lessons learned by the co-founders. * How Katherine used Twitter to build authority and attract new customers. * What Booktrope did to start generating their first $1M annual run rate.