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  • 3 years ago
046: How to Use Marketing Automation to Put Your Growth on Auto-Drive - with Rob Walling

046: How to Use Marketing Automation to Put Your Growth on Auto-Drive - with Rob Walling

Rob Walling is the founder of email marketing tool Drip and the owner of SEO keyword tool HitTail. He's also the author of the book "Start Small, Stay Small: A Developer's Guide to Launching a Startup". And his blog "Software by Rob" is a top 20 startup blog and is read by about 20,000 web entrepreneurs each month. In this 'Mini Crash Course for Startups' we explain what marketing automation is, why you should care about it and we share a step by step plan to help you implement your first marketing automation campaign which puts your customer acquisition efforts on auto drive.

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