It has been said that advertising is the oxygen that keeps your business alive; it’s one of those crafts that every business owner has done, and more than not, has done it successfully.
Marketing is all about numbers. It’s a science. I want to know that for every dollars invested I’m generating four, ten, twenty times back in return. This means it must be trackable, and also has to generate and action form your potential customer.
Direct response marketing is RESULTS oriented; you know how much you made from each client that responded to your marketing.
And response means money in the bank.
For a successful sales letter here are 7 steps to help you create your own sales letter.
Have I selected a target market?
There is nothing worse than having a great marketing piece and sending it to the wrong market. Like being a carpet cleaner and sending marketing to an area that is predominantly a rental area.
Do I have a compelling offer with a guarantee?
What bait will they bite