A strategic alliance is when you and another business go into a loose partnership, and help each other make extra profits. That’s a good word
For example, a handy man and a painter may refer each other and give each other a referral fee or vice versa.
Suddenly each has a sales person working for him no wages no salaries, no additional insurance or vehicles.
There are many types of strategic alliances we will go through a few and toward the end I’ll go into detail how I’ve set up one of mine alliances.
So what is a successful Strategic Alliance?
What a strategic alliance is not it is not selling at wholesale
Answer is simple - if you make more money from the strategic alliance than it cost you, it’s been a success.
Before getting started, there are a few things you need to think about in depth...
1. Know your cost of doing business. This includes the cost of printing, envelopes, phone calls, schmoozing with the other business owners and more.
2. Know your margins. You need to