Stop Your Competition from Stealing Your Customers Contractor Marketing episode 61
If my customers don’t remember who I’m then it’s my fault because I’m not keeping in touch with them. So, your customer got stolen from you because you didn’t use the proper tools to actually keep in touch with them and build that relationship.
The newsletter actually builds a relationship with your customer, and if designed properly they will even read the whole thing, and may even pass it on to a friend or a family member. I’ve actually done business this way. I’ve gone to an appointment and I my newsletter is on the refrigerator .
Out of all the forms of marketing, the monthly newsletter to me is the most valuable piece of marketing tool that is available. Don’t get me wrong I’m not giving up on any of my marketing strategies, but if someone came up to me and put a gun to my head and said, “You have to give up all of your marketing but you can only keep one. The answer would be my newsletter