Stop Being an Advertising Victim, Learn Contractor Marketing episode 64
Quote for the week: “The superior man understands what is right the inferior man understands what will sell” Confucius
What is an advertising victim?
We want to stop you from being an advertising victim.
An advertising victim is someone who has no plan and makes advertising decisions based on whichever advertising rep catches him on that particular day he walks in the door.
You really need to have a plan even if you do good direct response ads not those pouring old image building or priced based ads.
I talk about in the Good The Bad and the Boring in the first series of podcast in 1,2 and 3 even if you do you have a great marketing piece that gets lots of responses you still need a plan.
You need to have a plan and a budget you just can't wait for the next advertising rep to come and sell you advertising. In order to have any success you need to have a plan especially in your marketing or your advertisin