Part 2 Having Other Businesses Help Sell for Your Contracting Business. Episode 64
Host Beneficiary Relationships
I know last week’s creating strategic partners could have been a little daunting for some it is a lot of work bust so is pushing a car from a dead stop but once you get it rolling you can keep it going with minimal effort.
However the host beneficiary is a little easier for your contractor business.
Campaign that pays for itself can be considered successful. Before getting started, there are a few things you need to think about in depth
Always test and measure your results called Testing & Measuring
Again without drawing it out
1. Work out your costs
2. Know your margins
Lifetime Value. Don’t view each new customer that your campaign brings in as a once-off-sale
If you know these you give something away of perceived value to the potential customer way
To get them as a lifelong customer.
Remember profit right now is nice but future profits build longevity in your c