Maintenance Marketing Creating a Solid Platform for Growth and Stability
I know that growth is paramount to any business and with growth coming primarily from most of our businesses from referrals.
I want to talk about maintenance marketing I want to take this topic for the next few weeks and hit hot and heavy. Why because your past customers, present customers and future customers will help you grow a solid profitable business if you handle them correctly in the future.
If you're in the marketplace providing value you always get be able to charge a higher price if you're competing on price and there is no value proposition to what you're doing. Just stop it.
I want you to be different.
So what does maintenance marketing look like for you to set up you company to do maintenance you are going to have to raise prices to set up the systems to keep in touch with your customers on a regular basis. See that's how maintenance works you do something on a regular basis so you don'