Do you know how your customer is thinking so you can sell them more effectively? Episode 58
So last week we talked about our customer oriented marketing.
So today we focused about how your customer is thinking. So many times with contractors we just do a one thing fits all and then we go to the proposal to the estimate and we have one thing that just write everything down and we so differently about who is the customer how are they thinking. What do they want?
So there are going to be some action items today that will help you be consistent in that area and I hope you win more jobs. So in order to get your message across you’re going to have to be very specific oriented because we get bombarded with so many messages each day that just by giving them a flyer on what you have or a brochure is probably just going to get thrown away in the garbage because we have so much information coming that we need to give very specific on what they want and supply that need.
The mass media