Do you have the customer you deserve or do you have the customer you want? Episode 70
This week’s quote- "Success is not final; failure is not fatal: It is the courage to continue that counts."
-- Winston S. Churchill
I ask this question to many contractors the response that I usually get is yes I want all the customers I can get customers are the lifeblood of my business the more customers the more money. REALLY! That’s what we ae going to discuss today.
Then I say that was not the question I asked the question I asked do you have the customer you deserve or do you have a customer you want. Then I get this weird look and I have to continue on.
You see most contractors going to business think about getting business and not about business as a whole.
So the first thing most contractors do when I going to business as they enter the marketplace is they sit down they figure out what everyone else is charging and start competing on price. They figure they have a good product they