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  • 3 years ago
Do you have the customer you deserve or do you have the customer you want? Episode 70

Do you have the customer you deserve or do you have the customer you want? Episode 70

Do you have the customer you deserve or do you have the customer you want? Episode 70

This week’s quote- "Success is not final; failure is not fatal: It is the courage to continue that counts."
-- Winston S. Churchill

I ask this question to many contractors the response that I usually get is yes I want all the customers I can get customers are the lifeblood of my business the more customers the more money. REALLY! That’s what we ae going to discuss today.

Then I say that was not the question I asked the question I asked do you have the customer you deserve or do you have a customer you want. Then I get this weird look and I have to continue on.
You see most contractors going to business think about getting business and not about business as a whole.
So the first thing most contractors do when I going to business as they enter the marketplace is they sit down  they figure out what everyone else is charging and start competing on price. They figure they have a good product they

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