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  • 1 year ago
Can Other Businesses Help You Hit the Bullseye of Your Target? 197

Can Other Businesses Help You Hit the Bullseye of Your Target? 197

Who can get you in front of your target? What other types of businesses that have the same types of customers you have that  can get you in front of your target market. Sometimes it makes sense to go after other businesses who can introduce you to your ideal client. I'm going to use my buddy Justin as an example he has a contracting business where he does foundational work for all homes. His best clients are those who own older homes. If he marketed to those people individually in these old sections of town he basically wouldn't get much of a result in his marketing, he would be spending dollars with mostly empty results. But when these homeowners find out that they need services like his. It becomes very important to them that his services will solve their problem. Their need is triggered when these home owners go to sell their home. What Justin has done is he's created a team that helps his company be the go to company that can fix their foundation problem. His team consist of  real

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