Are You Marketing Like a Farmer or Gleaning the Fields, Scraping together the left overs
What is a Farm?
You know what a farm is in the literal sense of the word. A “farm” is a geographic location where a farmer plants his crops and harvests them as his income.
Your farm is a geographic area where a you plant your branding and marketing seeds, nurtures them until they ripen, and then harvests the yield for profit.
What you might not consider is the planning that goes into an actual farm. There are considerations like soil type; over using the ground causing it to grow fallow, and what crops will yield the highest monetary results
You need to become the expert in the in your market place (farm area) in order to do that you need to pick the best farm land that will produce the largest profits for the amount of fertilizing you will have to do .
So first you must pick the area you want to farm.
Will it be medium size homes, luxury homes, Apartment complexes, management association