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  • 1 year ago
How SalesLoft Is Leveraging Content to Drive Results

How SalesLoft Is Leveraging Content to Drive Results

Matt Wesson, Director of Content and Creative at SalesLoft, joins the Content Pros Podcast to discuss leveraging content throughout the buyer's journey to engage customers, convert leads, and grow to scale.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why great content means letting customers learn about your product without a salesperson involved How the evolution of content is leading to content that exists beyond the top of the funnel Why pooling together a diverse set of marketing ideas means breaking down internal silos How personalization and personas lead to customers that trust you and come back for more content   Resources Matt Wesson on Twitter: @mattbwesson SalesLoft Content Marketing 2.0 Vidyard's Home for the Holidays   Visit for more insights from your favorite content marketers.