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  • 1 year ago
How a Microsite Can Take Your Content to the Next Level

How a Microsite Can Take Your Content to the Next Level

Nick Steeves, Chief Product Officer at Wishpond, joins the Content Pros Podcast to share his success with pop-ups, microsites, and contextual call-to-actions.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How effective, targeted pop-up management leads customers beyond annoyance to conversion Why marketing to marketers means taking off the black hat and providing straight value How creating a microsite can lead to keyword dominance Why a convincing call-to-action means moving the C2A from the bottom to the top   Resources Nick Steeves on Twitter: @nicksteeves Wishpond Learn Lead Generation The Problem With Content's Squiggly Line to the Yes   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

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