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051 - A content marketing case study: Carrie Bradshaw moments with Laura Lucas

051 - A content marketing case study: Carrie Bradshaw moments with Laura Lucas

In episode 51 of The Marketing Academy Podcast Chris Marr talks to Laura Lucas about her Carrie Bradshaw moments and her content marketing journey so far.

Full show notes available at http://www.learning-everyday.co.uk/51

Covered in this episode:

How Laura started her content marketing journey;
The challenges Laura has had a long the way;
How Laura stays consistent;
Why prescriptive formulas for content marketing aren’t necessarily a good thing;
Why it’s important to find yourself and your own voice;
How content has helped to clarify Laura's business proposition;
Laura's Carrie Bradshaw moments;
Why it’s good to sometimes think first, then take action.

Full show notes available at http://www.learning-everyday.co.uk/51

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