- 3 years ago
In episode 34 of The Marketing Academy Podcast Chris chats to Mark Schaefer about how social media marketing fits in with the wider content marketing strategy.
Show notes available at http://www.learning-everyday.co.uk/34
What you will get from this call is an understanding of why now is the time to take social media marketing seriously and embrace the social web as part of your marketing strategy.
Mark Schaefer is among the most popular marketing authors in the world and has created the authoritative social media marketing books on social media strategy, influence marketing, Twitter, and blogging.
Covered in this episode:
Being entertaining with your content;
The importance of the humanisation of organisations;
How the social web fits into the culture of organisations;
Where to start with social media marketing;
Why you don't have a choice about getting started with social media marketing;
Why you need to have a source of rich content;
An insight into the importance of ROI, metri