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027 - Mark Pentleton: Why Podcasting?

027 - Mark Pentleton: Why Podcasting?

In episode 27 of The Marketing Academy Podcast Chris Marr interviews Mark Pentleton about why you should consider podcasting as a serious platform for getting your message out to your audience.

Show notes available at

Mark Pentleton spoke at The Content Marketing Academy conference in Scotland in September 2014 and in this episode Chris captures what Mark covered during his presentation.

Prior to taking a deep dive into podcasting we find out about the massive success Mark has achieved with his business. Chris and Mark then go on to discuss why now is the best time to get into podcasting and cover some of the challenges associated with starting and sustaining a podcast show.

Mark then goes on to qualify podcasting as a platform by taking us through his 6 P's of podcasting, which includes Passion, Platform, (omni)Present, Personal, Practical, Product and Powerful.

Enjoy the call and don't forget to be awesome!

Show notes available at http://ww