- 3 years ago
In episode 23 of The Marketing Academy Podcast Chris Marr interviews Barry Allaway and finds out his secrets to developing a successful marketing strategy and business growth.
Show notes available at http://www.learning-everyday.co.uk/23
Chris met Barry Allaway through The Entrepreneurs Circle a few years ago and more recently they bumped into each other at #UKPOD14. After a short chat Chris realised that Barry had a great success story to tell and a wealth of marketing knowledge that he could share with The Marketing Academy Podcast audience.
In this episode with Barry Allaway you will find how he has managed to implement more than a dozen marketing pillars in his business and grow his turnover by almost 50% from £10m to £15m in the past 5 years in a rapidly declining market place.
Barry shares with you his secrets to success, including: using 90 minute and 90 day chunks to get things done, the steps he has taken to significantly increase the average lifetime of his customers, how