- 3 years ago
In episode 16 of The Marketing Academy Podcast Chris Marr interviews David Meerman Scott, author of The New Rules of Sales and Service. David is also the author of 9 other books which you can find the links to in the show notes at http://www/learning-everyday.co.uk/podcast.
Show notes available at http://www.learning-everyday.co.uk/16
Over the years Chris has looked to David for advice and has learned a lot from his books, videos and blog, which you can dig into over at http://www.webinknow.com.
Before picking up The New Rules of Marketing and PR Chris was introduced to The New Rules of Social Media book series, which David writes the foreword for. The book series also includes a number of other highly recommended marketing books, of which are detailed in the show notes.
In the short time that David had to spend with Chris they discuss how buyer and consumer behaviour has changed and what this means for businesses all over the world. They also touch on how content is the link betwe