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014 - Pete Matthew: Meaningful content marketing

014 - Pete Matthew: Meaningful content marketing

In episode 14 of The Marketing Academy Podcast, Chris Marr interviews Pete Matthew who gives us insight into his content marketing journey and how content marketing has become the number one method of getting customers for his business.

Show notes available at

Pete is an IFA from the UK and over the past 4 years he has published almost 300 videos and 70 podcasts at the time of recording this episode.

Pete is Managing Director of Jacksons Wealth Management, an independent financial planning practice in Penzance, Cornwall. Though a Yorkshireman by birth, he met a Cornish girl at college and his fate was sealed. He married Joanne in 1997 and they have 2 daughters aged 14 and 11. They live in St Just, only five miles from Land’s End.

In 2010 Pete set up, a website intended to educate the public about finance matters. Starting with video and moving more recently into podcasts, he takes financial subjects and explains them in easy