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  • 2 years ago
GoDaddy's Community Move

GoDaddy's Community Move

When GoDaddy hired Christopher Carfi at the start of 2014, it caught my attention. GoDaddy was a company that, at one time, I thought I would never want to be a customer of. I didn’t like the brand, didn’t like marketing, didn’t like upselling, didn’t like the old CEO. But after Blake Irving was hired as CEO, I noticed positive change. That was nice, but they still didn’t have my business. When they hired Christopher, it caught my eye because here was an experienced community mind that I respected joining a company I once didn’t. I watched their continued cultural shift and their embrace of community. Through 5+ years of solid work, GoDaddy has washed away that old perspective I had and, somehow, they won me over, where my previous registrar, Enom, had neglected me. I am now a GoDaddy customer. Christopher joins the show to talk about this shift, plus: What community means in a world where we’re interacting with Alexa and Google Assistant How community fits into content marketing The