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  • 1 year ago
Fighting for Community Buy-In at The Economist

Fighting for Community Buy-In at The Economist

All community professionals want to work at organizations where they have the buy-in to deeply invest in community. But many of us don’t. We’re fighting for that buy-in, so the true value of community can be realized. That’s what Denise Law, community editor at The Economist, is doing right now. She recognizes that their onsite community efforts are “in dire need of attention,” and is building a case for it, for those who can’t see the point and are resistant to change. She joins the show to discuss these efforts. Plus: Why Denise doesn’t want to simply close up shop and shift all engagement to third party platforms How social media experiments could help her case What her ideal scenario looks like Our Podcast is Made Possible By… If you enjoy our show, please know that it’s only possible with the generous support of our sponsor: Higher Logic. Big Quotes “One of the reasons [to invest in onsite community] is because we truly believe in the subscription model. There are many publicat