- 2 years ago
In the last installment, we talked about how your blog content itself will be the area where you can get the highest opt-ins to your list - IF you use the content upgrade strategy.
But, how do you insert opt-in forms into a Wordpress post or page without the editor screwing it up?
Wordpress is designed to be a blogging platform, not a marketing platform. This means that the post editor will tend to strip out things that you may want to put in there, including opt-in form HTML code.
What exactly is a squeeze page? And how does it work alongside your existing blog?
In this episode, we go back to basics on this extremely important part of your email marketing and list building strategy. We can't rely on our blog sidebars to do all the heavy-lifting, so it is important that we make use of squeeze pages. Plus, the typical squeeze pages converts typically 10X to 20X better than the typical blog when it comes to building your list. If that isn't a good reason to do it, I don't know what is!