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  • 1 year ago
077: US Cider Trends 2017 | Nielsen Data of Cider Market

077: US Cider Trends 2017 | Nielsen Data of Cider Market

The US cider market share in 2017 is growing. This episode on Cider Trends in the US and abroad is a replay of a webinar from April 5, 2017 presented by Danny Brager and Matthew Crompton of the Nielsen Company. The webinar was originally aired by the United States Association of Cider Makers (USACM) for their members. The USACM and Nielsen graciously provided Cider Chat with the main recording so that this critical cider trend data could be shared even more broadly. Danny is the Senior Vice=President, Beverage Alcohol Practice. Matthew is the Associate Client Director at Nielsen. Together they speak during this 53 minute presentation in conjunction with a visual aide that I recommend you download the pdf file below as it follows along seamlessly with the presentation and provides excellent visuals of Danny and Matthews overview. Click on photo to view the slides the data charts and visual aides that are referred to throughout this presentation. What is covered in the podcast episode?