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  • 2 years ago
075: Alan Shapiro | Cider Summit, USA

075: Alan Shapiro | Cider Summit, USA

Alan Shapiro wasn't looking to get involved in cider, being a craft beer enthusiast, one sip at the right time changed his mind and he isn’t looking back. He is founder of the widely popular Cider Summits that takes place currently in 4 major US cities (with a 5th city expected to come on board soon). His roots in libations began taking stock while working as one of the first sales representative for Pete’s Brewing Company ( does Pete's Wicked Ale sound familar?) which helped him cultivate a relationship with Mark Browner, whom he credits with planting the seed for today's Cider Summits. In 2003 he founded SBS Imports and secured the rights to import Aspall Cyder of Suffolk, England . He says after a visit to this legendary cidery in Suffolk,  “I had what I call a ‘Wow Moment’ when I realized that cider has more to offer than what I had expected. In 2012 Artisanal Imports of Austin acquired SBS Imports. The first Summit had already taken place two years earlier in 2010. From the start