Any startup business owner knows how important marketing is to grow her business. And in this age of social networking and countless email platforms, getting your message to your target audience or customers can be a challenge.
How do you catch the attention of customers who have very short attention span? How do you get people be excited to get your services or buy your product?
One of the proven effective tools in marketing is called email automation. It works by creating a sequence of emails that convers prospects into leads, then those leads into clients.
In this episode copywriter and founder of Stiletto Marketing, Sarah Walker, helps us navigate this strategy of email automation.