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  • 4 years ago
Larry Cohen: The Promotional Professional

Larry Cohen: The Promotional Professional

From the day he opened Axis Promotions, Larry Cohen was a consultative promotional professional, twenty-one years before “trusted adviser” became a key component of most distributors’ value proposition. Over the past twenty-one years, Axis Promotions has grown from a one-person operation to over 50 employees and six offices.
Listen to Larry's story to motivate your company!

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Listen to the full interview with Larry Cohen and Joe Apfelbaum! Download MP3.

A Quotable CEO Mojo Moment:

You can put a mission statement up on your website and you can print it out and put it on pieces of paper, but if the people who work for you don't believe that you really believe it and you're willing to invest in it and commit to it, they know. Those are the people you are really trying to influence with your culture is your employees.

- Larry Cohen, 

Read along with the audio podcast! 

Joe Apfelbaum: Welcome to