JP Laqueur, and his partner Steve Goodwin, created BrandFoundations to integrate the disciplines of brand messaging and organizational development. Together, they are challenging traditional notions of branding and helping mid-market enterprises integrate their brand story and operating cultures to generate more sustainable differentiation, greater employee engagement and higher valuations.
JP spent more than a decade in marketing leadership roles in the telecommunications industry and another decade operating his own marketing communications agency prior to starting BrandFoundations. JP draws this accumulated expertise in communications, branding, and corporate culture to "create understanding" between people and brands, buyers and sellers, companies and employees.
JP is a member of the CORE: club in NYC, a former member of Vistage, and a mentor at the StartUp Institute of NYC.
JP talks to us about letting go and building your confidence to be capable of reinventing yourself.