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  • 4 years ago
Don Winter: The Advertising Executive

Don Winter: The Advertising Executive

Mr. Don Winter co-founded Encompass Media, Inc. in 2002 and serves as its Co-President and President of Partnership Development. Mr. Winter has more than 19 years experience in media and advertising. 

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Listen to the full interview with Don Winter and Joe Apfelbaum! Download MP3.

A Quotable CEO Mojo Moment:

"It was a good lesson for us, an unfortunate one. What we learned is that we really need to stay with our core competency. That wound up being a really distraction for us. It distracted some of our salespeople. Even though we hire just a couple people in that area, it wound up being a distraction for the entire company. It was a lesson that was important for us to learn. This year, coming off that, the entire company is very focused in what we do, what we specialize in. With all the opportunities that come across our desk, we're very reluctant to go in any direction that doesn't stay on target, on focus, in terms