When a player sits down at a slot machine the only goal in mind is to hit the jackpot, right? That is not entirely true. On this Variety Friday we are joined by Stowe Shoemaker, a Lincy Professor at the University of Nevada, Las Vegas. Shoemaker currently teaches courses in revenue management, strategy, basic statistics, consumer behavior, research methods, multivariate statistics and services marketing. Shoemaker contributed to a study that focused on the reason individuals play slot machines. What the study found is that players don't necessarily sit down at a slot machine just for the sake of hitting a big jackpot. Tune in and find out the real reasons why people spin the reels!