On this edition of CEM Audio Edge's Marketing Matters show we are joined by Wayne Schaffel, the president of Public Relations Network. He is a marketing and public relations veteran with wide-ranging casino experience. We will discuss how casinos can survive in an era of hyper-competition. We will go over specific properties that are more vulnerable to failure, and why this is the case. Schaffel will discuss possible changes that these casinos can make to put them in a position to succeed rather than fall flat on their faces.