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  • 2 years ago
152: A Cause Marketing Lawyer Explains the Legal Side of Win-Win Partnerships

152: A Cause Marketing Lawyer Explains the Legal Side of Win-Win Partnerships

Today on Cause Talk Radio, Megan and Joe talk to Karen Wu, a leading authority on cause marketing law at Perlman & Perlman, about the 10 Commandments of Cause Marketing Law, a new infographic from Selfish Giving and Perlman & Perlman.

This graphic will help cause marketers stay on the right side of the law!

Megan, Karen, and Joe discuss these ten commandments:

Thou shalt comply with the law.
Thou shalt not mislead.
Thou shalt clearly state donation amount.
Thou shalt meet Better Business Bureau Standard #19.
Thou shalt register/file, if required.
Thou shalt enter into a written agreement.
Thou shalt avoid unintended endorsements.
Thou shalt be aware of UBIT.
Thou shalt not wait until the last minute.
Thou shalt seek advice from good advisors.

Links & Notes

10 Commandments of Cause Marketing Law Infographic
Karen Wu, Perlman & Perlman, LLP
Transparency & Cause Marketing: 5 Best Practices — NY Attorney General Guidelines
Karen Wu’s Articles on Cause Mark

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