Today on Cause Talk Radio, Megan and Joe talk to Karen Wu, a leading authority on cause marketing law at Perlman & Perlman, about the 10 Commandments of Cause Marketing Law, a new infographic from Selfish Giving and Perlman & Perlman.
This graphic will help cause marketers stay on the right side of the law!
Megan, Karen, and Joe discuss these ten commandments:
Thou shalt comply with the law.
Thou shalt not mislead.
Thou shalt clearly state donation amount.
Thou shalt meet Better Business Bureau Standard #19.
Thou shalt register/file, if required.
Thou shalt enter into a written agreement.
Thou shalt avoid unintended endorsements.
Thou shalt be aware of UBIT.
Thou shalt not wait until the last minute.
Thou shalt seek advice from good advisors.
Links & Notes
10 Commandments of Cause Marketing Law Infographic
Karen Wu, Perlman & Perlman, LLP
Transparency & Cause Marketing: 5 Best Practices — NY Attorney General Guidelines
Karen Wu’s Articles on Cause Mark